{"id":438755,"date":"2026-09-24T19:30:14","date_gmt":"2026-09-24T12:30:14","guid":{"rendered":"https:\/\/www.swingfish.trade\/blog\/market-news\/canada-retail-sales-for-the-month-of-july-0-7-vs-0-8-estimate-438755\/"},"modified":"2026-09-24T19:30:14","modified_gmt":"2026-09-24T12:30:14","slug":"canada-retail-sales-for-the-month-of-july-0-7-vs-0-8-estimate","status":"publish","type":"post","link":"https:\/\/www.swingfish.trade\/blog\/market-news\/canada-retail-sales-for-the-month-of-july-0-7-vs-0-8-estimate-438755\/","title":{"rendered":"Canada retail sales for the month of July -0.7% vs -0.8% estimate"},"content":{"rendered":"<div>\n<ul>\n<li><a href=\"https:\/\/investinglive.com\/news\/canada-retail-sales-for-june-0-6-vs-0-4-estimate\/\" rel=\"follow\">Prior month<\/a> 0.6%<\/li>\n<li>The advanced August reading comes in at 1.3%<\/li>\n<\/ul>\n<p>Details from Statistics Canada:\u00a0<\/p>\n<ul>\n<li>Retail sales:\u22120.7% to C$73.7 billion vs \u22120.8% expected. Prior +0.6%.\n<\/li>\n<li>Retail sales excluding autos:\u22120.7% vs \u22120.5% expected. Prior +0.5%.\n<\/li>\n<li>Core retail sales:\u22120.7% after +1.2% in June. This measure excludes both autos and gasoline.\n<\/li>\n<li>Sales volume:\u22121.1%.\n<\/li>\n<\/ul>\n<p dir=\"auto\">Canadian retail sales fell slightly less than expected in July, but the details were weaker. According to <a class=\"decorated-link\" rel=\"noopener\" target=\"_new\" href=\"https:\/\/www150.statcan.gc.ca\/n1\/daily-quotidien\/260924\/cg-a001-eng.htm\">Statistics Canada\u2019s July retail sales report<\/a>, sales declined in eight of nine subsectors. The larger drop in volume than in dollar sales suggests consumers bought fewer goods, rather than the decline simply reflecting lower prices.<\/p>\n<p dir=\"auto\">July components compared with June:<\/p>\n<ul>\n<li>General merchandise retailers: \u22121.9% vs +2.5%<\/li>\n<li>Motor vehicle and parts dealers: \u22120.8%; new car dealers fell 1.3%, while used car dealers rose 2.9%<\/li>\n<li>Gasoline stations and fuel vendors: \u22120.9%; sales volume fell 3.5%<\/li>\n<li>Building material and garden equipment dealers: +0.8%, their fourth consecutive monthly gain\n<\/li>\n<\/ul>\n<p dir=\"auto\">Ontario posted the largest provincial decline in dollar terms, down 2.0%, while Alberta rose 1.4%. Retail e-commerce sales fell 3.5% and accounted for 7.5% of total retail trade, down from 7.7% in June.<\/p>\n<p dir=\"auto\">Quick analysis: The headline narrowly beat expectations, but the decline in core sales and the 1.1% drop in volume point to softer consumer demand in July. That could modestly ease pressure on the Bank of Canada to tighten policy and, on its own, would normally be a headwind for the Canadian dollar. There is an important offset: Statistics Canada\u2019s early estimate points to a 1.3% rebound in August. That estimate is based on responses from 57.8% of surveyed companies and remains subject to revision.<\/p>\n<p dir=\"auto\">What this report measures: Retail sales track the monthly value of goods sold by Canadian retailers. Traders watch both dollar sales and inflation-adjusted volume for clues about consumer demand and economic growth. Statistics Canada\u2019s advance estimate offers an early look at the following month and can change when more responses arrive.<\/p>\n<p>                            This article was written by Greg Michalowski at investinglive.com.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prior month 0.6% The advanced August reading comes in at 1.3% Details from Statistics Canada:\u00a0 Retail sales:\u22120.7% to C$73.7 billion vs \u22120.8% expected. Prior +0.6%. Retail sales excluding autos:\u22120.7% vs \u22120.5% expected.&hellip;<\/p>\n","protected":false},"author":216,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-438755","post","type-post","status-publish","format-standard","hentry","category-market-news"],"_links":{"self":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/posts\/438755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/users\/216"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/comments?post=438755"}],"version-history":[{"count":0,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/posts\/438755\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/media?parent=438755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/categories?post=438755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/tags?post=438755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}