{"id":440363,"date":"2026-10-19T16:00:12","date_gmt":"2026-10-19T09:00:12","guid":{"rendered":"https:\/\/www.swingfish.trade\/blog\/market-news\/brokers-must-look-beyond-the-crypto-hype-to-where-trading-demand-lies-says-ic-440363\/"},"modified":"2026-10-19T16:00:12","modified_gmt":"2026-10-19T09:00:12","slug":"brokers-must-look-beyond-the-crypto-hype-to-where-trading-demand-lies-says-ic","status":"publish","type":"post","link":"https:\/\/www.swingfish.trade\/blog\/market-news\/brokers-must-look-beyond-the-crypto-hype-to-where-trading-demand-lies-says-ic-440363\/","title":{"rendered":"Brokers must look beyond the crypto hype to where trading demand lies, says IC"},"content":{"rendered":"
\n

The growing attention surrounding cryptocurrencies should
\n not distract brokers from the markets their clients continue to trade,
\n according to Jason Hughes, General Manager at IC.<\/p>\n

Speaking at iFX EXPO Asia 2026 in Hong Kong, Hughes joined
\n industry executives to debate whether digital assets are delivering on their
\n commercial promise, or whether established markets such as gold, precious
\n metals and major FX pairs remain the backbone of the brokerage business.<\/p>\n

The discussion, \u201cFrom Bitcoin to Bullion: Where Is
\n the Real Revenue?\u201d, examined a question facing brokers across Asia and
\n beyond: where should firms direct their next round of investment as client
\n demand, trading technology and market conditions change?<\/p>\n

\u201cFor brokers, the priority is not choosing between
\n traditional and digital assets. It is ensuring clients can access the markets
\n they want to trade, supported by reliable infrastructure and consistent
\n execution standards,\u201d Hughes said.<\/p>\n

\n

While digital assets have opened new opportunities for
\n brokers, the discussion also raised questions about the commercial case for
\n investing in new products and technologies, particularly when established
\n instruments continue to attract trading activity.<\/p>\n

The panel examined the challenges of 24\/7 trading, from
\n liquidity provision to execution quality, and the implications for brokers
\n expanding their product offerings.<\/p>\n

For Hughes, the wider issue is how firms balance innovation
\n with the fundamentals of their business. New products may attract attention,
\n but their long-term value depends on client demand and the infrastructure
\n needed to support trading activity.<\/p>\n

Hughes also took part in \u201cInside the Deal: The
\n Future of Financial Brands in Sport\u201d, a separate discussion on the
\n commercial value of sports partnerships.<\/p>\n

\n

Drawing on IC’s involvement in motorsport and esports, he
\n discussed why financial brands need to look beyond sponsorship exposure and
\n consider how partnerships support their broader business objectives.<\/p>\n

\u201cThe value of a sports partnership goes beyond visibility.
\n It comes from the relationships you build, the audiences you reach and the
\n trust you develop over time,\u201d Hughes said.<\/p>\n

He noted that while brand awareness remains important, its
\n direct commercial impact can be difficult to isolate. For IC, engagement with
\n business partners and the opportunity to build relationships are also important
\n measures of value.<\/p>\n

IC participated in iFX EXPO Asia 2026 as part of its
\n engagement with the international trading industry, contributing to discussions
\n on brokerage strategy, market access and the commercial priorities shaping the
\n sector.<\/p>\n

About IC<\/p>\n

IC is one of the world\u2019s largest online
\n trading providers, offering access to a wide range of trading instruments
\n across Forex, indices, commodities, stocks, bonds, and cryptocurrencies.
\n Founded in 2007 in Australia, IC is known for its deep liquidity, ultra-low
\n spreads, and advanced trading technology, trusted by traders in over 200
\n countries. Ranked No. 1 globally for retail FX\/other volumes (Finance Magnates
\n Q4 Report), IC continues to invest in innovation, infrastructure, and strategic
\n partnerships as it expands across the Middle East, Africa, Southeast Asia, and
\n Latin America.<\/p>\n

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This article was written by IL Contributors at investinglive.com.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

The growing attention surrounding cryptocurrencies should not distract brokers from the markets their clients continue to trade, according to Jason Hughes, General Manager at IC. Speaking at iFX EXPO Asia 2026 in…<\/p>\n","protected":false},"author":216,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-440363","post","type-post","status-publish","format-standard","hentry","category-market-news"],"_links":{"self":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/posts\/440363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/users\/216"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/comments?post=440363"}],"version-history":[{"count":0,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/posts\/440363\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/media?parent=440363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/categories?post=440363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swingfish.trade\/blog\/wp-json\/wp\/v2\/tags?post=440363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}