BMW will integrate DeepSeek’s AI into its new vehicles sold in China from late 2025.

BMW will integrate Chinese startup DeepSeek’s AI into its new vehicles sold in China from late 2025.

• The move aims to enhance in-car intelligence and user experience for local consumers.

• It reflects BMW’s broader strategy of partnering with regional tech firms to align with China’s innovation ecosystem.

• AI is viewed as key to driving future vehicle innovation and global competitiveness.

• The announcement was made at the Shanghai Auto Show.

This article was written by Eamonn Sheridan at www.forexlive.com.