The magazine cover "curse": less about magic, more about who's already bought in
If you've spent any real time in financial media you've seen it: an Economist cover on some hot theme circulates, and within minutes someone's calling the top. The "magazine cover indicator" is one of finance's most repeated pieces of folklore, and also one of its most misapplied. There's a real mechanism underneath it worth understanding, but it isn't the one most people invoke when they post the cover.
Where the idea actually comes from
The concept traces to Paul Macrae Montgomery, a market strategist who formalised it decades ago rather than just noticing it anecdotally. Montgomery's version had three specific conditions, not just "a magazine ran a story…