Tesla misled South Korean buyers over Full Self-Driving, consumer group alleges
The direct financial hit to Tesla is likely small, but the case adds to regulatory and reputational risk around Full Self-Driving, a product central to the company’s valuation story. A cease-and-desist order or fines in a fast-growing market would be a setback. Refund claims would be a bigger issue if they spread to other countries selling China-built cars. The dispute also highlights how much Tesla’s international software revenue depends on certification regimes it does not control, which matters as it pushes for approval in Europe. Investors will watch whether the regulator acts quickly and whether similar complaints emerge elsewhere.
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Tesla’s South Korean boom was built on China-made cars, and a consumer group says the company sold…